The Foreign Investment Promotion Agency (FIPA) partook through its office in Germany in the IAA Mobility, considered as a festival dedicated to sustainable mobility, held on September 5-10 in Munich. Discussions were held with German partners and companies to improve the partnership between the two countries' automotive industries and attract new German investors, FIPA said. Tunisia was represented by the Tunisian Automotive Association (TAA), Tunisia's consulate in Munich and Tunisian startups and companies presenting innovative products. This edition included an event on "Emerging Markets in Africa: A Continent on the Rise" with a special focus on Tunisia, Ghana, South Africa, Egypt and Kenya, was organised by the Verband der Automobilindustrie in cooperation with the African Association of Automotive Manufacturers (AAAM), to boost the automotive cooperation with Africa. "Tunisia's geo-strategic position makes it the main gateway to the African continent and offers German companies a wide range of investment, trade and production opportunities," reads a FIPA press release. "Germany is already in the TOP 5 of the most investing countries in Tunisia with over 290 companies operating in high-added-value activities, such as electronics and automotive components," FIPA pointed out.

Source: Agence Tunis Afrique Presse