Tunis: "We chose Tunisia specifically to hold the COMESA Investment Forum (CIF 2024) as it has just joined COMESA four years ago, hence the need for awarness about COMESA, its programmes and platforms," COMESA Assistant Secretary General Amb. Dr. Mohamed Kadah told TAP on the fringes of the CIF 2024 held Thursday in Tunis. There is also need for engagement with stakeholders, government and the private sector, he added. "This forum is designed to give a special priority to the needs of private sector stakeholders by holding a lot of Business-to-business (B2B) meetings between business entrepreneurs in Tunisia and other COMESA member states and officials from investment promotion agencies from 21 COMESA member states." This forum "reflects very clearly COMESA's vibrant landscape and potential," he further said. The forum, held under the theme of "Unleashing Potential: Cross-Border Trade and Investments," was attended by over 350 ministers, decision-makers, businessmen, investors, representatives of the Tuni sian private sector and officials of investment authorities and agencies from 21 COMESA member states, as well as a number of international, African and Tunisian organisations, including the European Union (EU) and the Organisation for Economic Co-operation and Development (OECD). The forum's agenda also includes B2B and government-to-business (B2G) meetings. Source: Agence Tunis Afrique Presse