Artificial intelligence tools can in no way pose a threat to daily life. On the contrary, they can boost the job market and create new opportunities, two artificial intelligence experts told TAP on Wednesday. The experts were speaking in the margins of the third media conference organised by the Arab States Broadcasting Union (ASBU) under the theme "Media in the Artificial Intelligence Era: Opportunities and Challenges." The two experts called on journalists and stakeholders in the media sector to be vigilant about this technological shift and to uncover its opportunities in the service of high-quality media content. CEO of the Artificial Intelligence Journalism for Research and Forecasting (AIJRF) Mohamed Abdulzaher emphasised the key role of artificial intelligence in the media industry, noting that hardware and software technologies have gained significant ground in the media industry for over a decade. AI tools have proven remarkably useful, particularly in production and management, media content an alysis, and the resulting comments. AI cannot pose a threat to the future of humanity, he added. This technology is nothing more than a human invention in the service of everyone's interest. It is enough to embrace, master, and control its use to derive the greatest benefit, he assured, citing the application of AI in the fields of content industry, healthcare, banking, or government services. The expert also stated that artificial intelligence, since its inception, has facilitated the creation of more than 12 new job sectors and has enabled significant investments and financial returns. On his part, founding president of the company "World Screen Marketing and Media Production" Riad Kamal Nejm stated that artificial intelligence, while posing challenges, also offers a wide range of opportunities in the Arab world if handled skilfully. 'Faced with the increasing power of artificial intelligence tools in the media field, we are called to pay all the required attention.' He emphasised the role of AI in ver ifying fraudulent and incorrect media content, especially that spread through social media. The ASBU conference will continue on January 17 and 18. Speakers will debate several issues related to using AI in the creation of media content, the perspectives and opportunities offered by this technology in media professions, as well as the technical and technological aspects related to the use of AI. The conference will also address the ethical and legal considerations associated with this technology. Source: Agence Tunis Afrique Presse